“Support Our Roots” Week

The last week of August is usually filled with anticipation as summer starts to come to a close and University of Montana students return to campus. Typically, the streets of Downtown Missoula are filled with music, art, food, and dancing during River City Roots Festival. For 2020, however, the Missoula Downtown Association is shifting away from an in-person event to a week-long campaign where the entire community is encouraged to ‘Support Our Roots’ August 24-30, 2020.

Roots can mean a lot of things to many people. By one definition, ‘root’ is the basic cause, source or origin of something. For our community, there are many causes, sources, and origins of her unique character. We have a lot to celebrate in Missoula and the ‘roots’ of our community are many.

We invite the entire community to ‘Support Our Roots’ by supporting Downtown local businesses, joining in a river clean-up, taking your River City Roots Festival dollars and redirecting them to local non-profits, artists, or musicians, or getting active by joining a virtual race or riding your bike. There are many ways to ‘Support Our Roots’ and we encourage you to make this week your own and support and celebrate the community we love.